"I hope that you think about us as one of the most iconic brands in the world." Tressie Lieberman, Global Chief Brand Officer, Starbucks discusses with Seth Matlins, Managing Director, Forbes CMO Network, her hope for the Starbucks brand through their highly intentional marketing efforts. Sponsored by Rokt Learn more: http://on.forbes.com/6180AyK2C | Forbes

Starbucks CEO Brian Niccol told CNBC's Kate Rogers that he is "really excited about the opportunity for growth in China," a market that the coffee giant has struggled in since the pandemic. Since lockdowns have been lifted, local rivals who can undercut the chain on pricing have stolen market share from the U.S. company. In October, the company said that it was exploring strategic partnerships for its second-largest market. More recently, Starbucks has said that it has received “significant inte