Latest B2B marketing news and trends. We cover new product innovations, capture insights from top industry executives, and offer unique insights into demand generation best practices.

Demand generation strategies are no longer just teetering on the precipice of change: They’re fully plummeting to the bottom of the ravine. While that metaphor might be a touch on the dramatic side, there’s no denying that practitioners need to reinvent their demand gen strategies as Chrome and other web browsers started the long-awaited phase-out […]

LocaliQ Helps Automate Cumbersome Lead Management Processes. LocaliQ, the digital marketing solutions business of Gannett Co., Inc., has launched Dash by LocaliQ, a SaaS lead…

There are several factors influencing the B2B marketing climate throughout 2023: Economic uncertainty, widespread tech layoffs and the impending demise of third-party cookies. With those three challenges creating the perfect storm for disruption, Demand Gen Report’s “2023 Demand Generation Benchmark Survey” found that marketers are responding in-kind by looking to strengthen the tools ...

Discerning B2B Buyers Rely On Vendor Knowledge, In-Depth Research & Peer Reviews To Guide Buying Decisions “The 2024 B2B Buyer’s Survey” Given the near-constant economic volatility over the past few years…

Human Connections, Smart Data, Real Results: The Personalization Blueprint. Personalization is no longer a bonus — it’s now a non-negotiable part of engaging with…

Research Shows Buying Committees Engaging And Rewarding Agility And Relevance Of Potential Solution Providers Over the course of eight years, Demand Gen Report’s annual B2B Buyers Survey has spotlighted the ever-changing needs and expectations of the different stakeholders in complex purchasing decisions. This year is no different, with the annual survey data showing that buyers […]

The Future Of B2B Demand Marketing: Programmatic Automation For Superior Lead Generation. B2B marketers are flocking to programmatic lead generation because the approach shows results: Unlike traditional lead generation motions,…

As the light at the end of the Covid-19 pandemic tunnel keeps flickering, expectations for driving growth in 2022 are growing — bringing along a push for increased pipeline performance and accountability. Based on insights gathered from the “2022 Demand Generation Benchmark Survey,” marketers are planning to ramp up the support for their demand gen […]

About Us. Since its launch in 2007, Demand Gen Report (DGR) has served as the publication of record for B2B marketing professionals. Our website, newsletters, and in-depth reports cover the latest product innovations, capture insights from top industry executives, and offer unique insights into demand generation best practices.