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1 day ago · AI can write your blog, but it can’t win over your audience. The ‘threat’ of AI has never been more real. Given ChatGPT and the rapidly expanding family of large language model (LLM) offspring are only going to get better with time, many content marketers are understandably beginning to sweat.

Jan 16, 2025 · The real question is are you ready to adapt? This will be key for Australian brands to ensure they can thrive in a world of AI search. When future AI rollouts occur, it will be crucial to reassess existing search strategies, reprioritise and pivot your focuses to ensure you’re keeping up with the changing SERP landscape.

Numerous industry groups representing shopping centres, retail, fuel and convenience, pharmacies and security have united to launch a nation-wide campaign ahead of the Christmas period to address high levels of abuse and violence against workers. ...

Jan 14, 2025 · The cost of advertising online isn’t going down. It’s a crowded marketplace and businesses are bidding for attention in a limited space. But there’s good news: attention isn’t always something you need to pay for.

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Dec 29, 2022 · This year the hustle and bustle coming out of hard lockdowns really brought incredible ideas in the marketing industry. From the creation of AI apps flourishing in the digital space to space advertising with drones, the marketing industry has boomed.

Nov 27, 2024 · Planning for 2025 will be well underway for most marketers, with next year’s activities shaped by the results of 2024. Successful initiatives are likely to continue, while those that underperformed will be reviewed to determine if they should move forward.

Oct 9, 2024 · As artificial intelligence (AI) revolutionises the marketing landscape, its adoption is soaring. With 60 percent of marketers already harnessing AI in their operations, it’s clear that those who sit on the sidelines risk being left in the dust.

Aug 22, 2024 · While watching TV in my hotel room on a recent trip to Melbourne, I was quite taken with Apple’s new privacy-focused ad. You may have seen it – the one with winged surveillance cameras that fly around like crows, menacing the population.