Campaign India - Advertising, Marketing, Media, Digital, PR News …
Campaign India reports on an emerging media and has grown to be the authoritative voice of the media, marketing and advertising community in the asia pacific region
India dazzles at Campaign Asia-Pacific’s Women to Watch 2024
Nov 21, 2024 · Campaign Asia-Pacific’s Women to Watch 2024 celebrates 34 trailblazing women who are redefining marketing and communications across Asia-Pacific. Representing 12 diverse markets, including India, these women are recognised for their remarkable achievements, leadership, and transformative impact in their respective fields.
From ads to experiences: How experiential marketing is shaping …
Nov 12, 2024 · “Experiential marketing has transformed from simply promoting products to delivering immersive and meaningful interactions,” said Naina Parekh, founder of luggage brand Eume, which champions experiential marketing to elevate its brand.
Kotak Mahindra Bank seeks digital creative agency
Nov 14, 2024 · In a move to modernise and deepen its connection with India’s digitally-savvy consumers, Kotak Mahindra Bank has launched a request for proposal (RFP) to onboard a digital creative agency.
Independent agencies rewrite the rules to stay relevant and take …
Nov 14, 2024 · Anyone watching ‘Mad Men’ can’t evade seeing the classic advertising agency structure—creative, production, client services, and finance, each with its own division head. Though this series was set in the 1960s, this hierarchy continued well into recent times. In the pre-social media era, this storied model was best suited for handling a one-off job like designing a logo or planning a ...
Kantar 2024 report: Parle and Britannia top FMCG brand choices in …
Jul 25, 2024 · Parle and Britannia have emerged as the most chosen in-home and out-of-home fast-moving consumer goods (FMCG) brands in the nation, according to the latest Kantar Brand Footprint India 2024 report, . The research, conducted on over 445 FMCG brands based on Consumer Reach Points (CRP), places Parle at the top spot as the most chosen in-home FMCG brand for the 12th consecutive year with a CRP ...
Pepsi resurrects its 'Ye dil maange more' campaign with Ranveer …
Mar 11, 2024 · In a celebration of its 125th birthday in India, Pepsi has paid homage to its past by revisitng its popular slogan, 'Yeh dil maange more' (this heart demands more).As the beverage brand commemorates over a century of its existence in the country, it launched its all-new campaign with the slogan, featuring its brand ambassador and actor, Ranveer Singh, while also unveiling its new global ...
The changing face of political ad campaigns in India
May 6, 2024 · One of the BJP's popular 2014 election videos. One amongst BJP's "India Shining" ads in 2014. Speaking about the 1984 and 2004 campaigns, Jha says, “After the demise of Indira Gandhi, invoking a sentiment of fear that had enveloped the country channelised into a great public mobilisation.
Warner Music India tunes in to live events with SkillBox stake
Nov 11, 2024 · (Left to right): Amarjeet Singha, chief strategy officer and head—Ips, Festivals and Touring at SkillBox; Jay Mehta, managing director of Warner Music India and SAARC; Sujal Parekh, general manager—operations at Warner Music India and SAARC with Skillbox’s founder and CEO Anmol Kukreja and chief business officer Roydon Bangera.
Ratan Tata: The quiet titan who shaped global business and social …
Oct 10, 2024 · Ratan Tata: The quiet titan who shaped global business and social good. Under his guidance, Tata Group became a global conglomerate with a brand value of $28.6 billion and India’s most valuable company, symbolising the country’s economic ascent.