Apart from China, Mattel imports products such as Barbie dolls and Hot Wheels toys from Indonesia, Malaysia and Thailand, ...

In April last year, Mattel announced its intentions to use AI across its business as a cost-saving measure, with a team ...

The collaboration is still at an early stage, with the toy maker also planning to create digital assistants based on Mattel ...

The partnership aligns with Mattel’s strategic shift under CEO Ynon Kreiz, a former entertainment executive who has ...

The Tribeca X summit returned to the 2025 Tribeca Festival on June 9 and 10 with two days of culture-shifting conversations ...

Mattel partners with OpenAI to use artificial intelligence in developing interactive toys and digital experiences, with ...

Polly Pocket may one day be your digital assistant.Most Read from BloombergShuttered NY College Has Alumni Fighting Over Its ...

Mattel merges its film and TV units into Mattel Studios, appoints Robbie Brenner to lead content as it expands brand-led ...

Mattel will combine its existing film and television units to produce and foster new entertainment efforts. Two theatrical ...

Toy maker Mattel is combining its film and television units to form Mattel Studios, it said on Monday, as the company seeks to produce entertainment driven by its brands and potentially repeat the ...

Earlier this month, Trump threatened Mattel with a 100% tariff on all its toy imports after Mattel CEO Ynon Kreiz said the company would have to consider raising some toy prices due to tariffs and ...