The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s technology to “bring the magic of AI to ...

The collaboration is still at an early stage, with the toy maker also planning to create digital assistants based on Mattel ...

Mattel partners with OpenAI to use artificial intelligence in developing interactive toys and digital experiences, with ...

The partnership aligns with Mattel’s strategic shift under CEO Ynon Kreiz, a former entertainment executive who has ...

Polly Pocket may one day be your digital assistant.Most Read from BloombergShuttered NY College Has Alumni Fighting Over Its ...

In April last year, Mattel announced its intentions to use AI across its business as a cost-saving measure, with a team ...

President Donald Trump’s tariff regime may not be having the desired effect of bringing manufacturing back to the US yet, but ...

Barbie and Hot Wheels maker Mattel Inc. (MAT) announced a strategic partnership with OpenAI to integrate artificial ...

The Tribeca X summit returned to the 2025 Tribeca Festival on June 9 and 10 with two days of culture-shifting conversations ...

Allen & Co. Sun Valley conference returns this July with a high-powered guest list of tech CEOs, media bosses and billionaire dealmakers.

Under Ynon Kreiz’s leadership as chairman and CEO, Mattel has stepped up its efforts to capture the full value of the company’s iconic IP portfolio, creating global franchises that extend ...