Here are 10 candidates, five men and five women, who are most likely to hoist the BNP Paribas Open trophy on championship ...

The WTA has unveiled a new brand identity to signal a fresh chapter in its storied history. The tour’s commercial arm WTA ...

Aryna Sabalenka, Coco Gauff, and Naomi Osaka made their presence and voices more valuable than logos and fonts in WTA rebrand ...

BNP Paribas Open in Indian Wells, Coco Gauff, Iga Swiatek, and three other WTA stars would be especially keen on mustering deep runs.

Mirra Andreeva is disrupting tennis at just 17-years-old The tennis prodigy transformed into a champion when she won the ...

A rallying cry that "this is not a tennis court" but a stage for athletes to perform, is among the chief new positioning.

Honoring the WTA's history, the brand now redefines the WTA's mission in order to shape its future. With the call to Rally ...

The Women’s Tennis Association (WTA) has recently unveiled a bold new brand identity, marking a significant transformation ...

Tennis star Coco Gauff shed light weeks ago on an ordeal similar to the one endured by British US Open winner Emma Raducanu ...

Coco Gauff has paid tribute to Venus and Serena Williams with her new hair transformation. The 20-year-old flaunted her ...

Coco Gauff recently shared an amusing moment with her brother Codey Gauff, as the siblings ended up stopping at the same ...

Inspired by his close friend Coco Gauff, Jalen Sera has taken to tennis and the American flaunted Gauff’s signature Head racket as he stepped onto the court.