WPP Media Australia & New Zealand has appointed Shivani Maharaj as Chief Creator Officer and Toby Maclachlan as Head of Creative Strategy in newly created roles spanning Mindshare, Wavemaker, ...

In a move shaking up the global media agency world, Mars has handed its USD$1.7 billion (£1.2bn) global media account to ...

User-generated content (UGC) on platforms such as TikTok, YouTube, and Instagram will attract more advertising revenue than traditional media for the first time in 2025, according to WPP Media’s ...

Today’s Digest discusses publishers seeing a drop in traffic from Google’s AI tools, Mars’ $1.7bn global media account being ...

Open Intelligence is designed to help advertisers make sense of their data and use it in more ways, with a longer-term goal ...

Advertising giant WPP has published its latest ‘This Year Next Year’ report, which includes its forecasts for global ad ...

Born and raised in the picturesque coastal town of Morecambe, Daniel Hulme’s remarkable journey began right here in ...

The Audience Hub is powered by Optable, and is launching with Experian as an initial third-party data partner. Marketers can build custom audiences and then activate those audiences within Unity's ...

Publicis Groupe SA has won a major new client, snagging the $1.7 billion ad portfolio for M&Ms and Snickers owner Mars Inc.

Barclays cuts Grainger to 'equal weight' (overweight) - price target 225 (270) pence Deutsche Bank raises Spectris price target to 3,763 (2,600) pence - 'hold' Comments and questions to ...

Key Insights Significantly high institutional ownership implies WPP's stock price is sensitive to their trading ...

WPP agency EssenceMediacom held the lion's share of the media planning and buying business, worth an estimated $1.7 billion ...