Google opens up 30-second non-skippables in YouTube auctions, giving advertisers premium reach without reservation deals.

YouTube Premium Lite is a scaled-down version of its big brother, YouTube Premium. The idea behind the two services remains ...

YouTube is rewriting the rules of engagement, shutting down ad blockers with a decisive no-play policy and sealing off the ...

Google wants users to refer to its official help page for resolving issues related to blocked YouTube videos due to ad ...

The flood of AI slop isn't letting up. And it's trickled into an online space where many seek solace and comfort, or simply a ...

Ads are the internet equivalent of mosquitos at a summer picnic. They’re annoying, follow you everywhere, and they literally suck. Pop-ups that try to get under your cursor, banners that block half ...

YouTube commercials are about to get more frustrating as the company announced its plans to bring unskippable 30-second ads when watching content on a TV. During its YouTube Brandcast event ...

Jess started her career at TechRadar, covering news and hardware reviews. Ad-supported tiers are proving to be popular with streaming customers. New data from subscription analyst firm Antenna ...

YouTube has introduced a new feature, Peak Points, that will insert ads at what it deems the “peak” moments of videos. This move, announced during the company’s Upfront presentation on Wednesday, aims ...

Netflix has announced that AI-generated mid-roll ads are coming in 2026 YouTube this week also revealed its new Gemini-powered ad tech Both have also tested 'pause ads' that appear when you pause ...

From pre-roll ads to unskippable segments and even a recent trial of pause-screen adverts, YouTube has consistently sought to ensure advertisements are viewed. The new tool represents a ...