Texas is at the forefront as revenue-sharing and NIL deals transform college sports, creating new financial divides among top ...

WACO, Texas (KWTX) - A Central Texas high school softball coach who played softball at the University of Texas said she couldn’t be prouder to be a player alum after UT won their first World Series ...

Teams consisting of high school students competed at the Texas State 4-H Roundup in College Station, June 2-5. Lubbock County’s 4-H members not only competed in agricultural and livestock events, but ...

Texas Tech has been able to make some significant changes to its facilities and name, image, and likeness (NIL) campaign. The latter is critical in a state with ...

It’s believed Texas Tech will pay its players $55 million (revenue sharing + NIL) among all its programs this year, making ...

The Texas Tech Therapeutic Riding Center (TTRC) is hosting a car show to benefit its program on Saturday, August 2 from 10 a.m. to 3 p.m. at the Texas Tech Equestrian Center, 5712 Alcove Avenue.

Research recently published by teams from the University of Texas at Austin, the University of California, San Diego, and Northwestern University analyzed five years of pricing ...

On Monday, it was announced that Coahoma superstar softball pitcher Hannah Wells won the Gatorade State Softball Player of ...

The Texas Longhorns' victory at the Women's College World Series didn't just make history for the Texas softball program, winning its first-ever national champi ...

South Alabama has added four 2026 football commitments since Monday afternoon, including two from inside the state.

Jen Murano, Director of Events at Hunstman Cancer Foundation joined us this morning to discuss the Huntsman Cancer Foundation ...

LUBBOCK, Texas (News Release) - Following its historic run in the Women’s College World Series, Texas Tech softball came in ...