Flip season is in full swing all across college football. The Red Raiders are all in on the flip game and have used their revamped name, image, and likeness (NI ...

Texas Tech head coach Joey McGuire and General Manager James Blanchard knew that money was a key factor. They also knew they ...

It's been coming down the pipe for years, but it finally happened -- college athletics has forever changed with revenue ...

The business of college sports was upended after a federal judge approved a settlement between the National Collegiate ...

Name, image, and likeness (NIL) has changed the landscape of collegiate sports drastically in the four years it has been enacted. The ability for schools, donor ...

Until allowing five Texas softball runs on five hits in the first inning of a 10-4 trampling, Texas Tech's NiJaree Canady ...

Texas Tech ace NiJaree Canady has signed her second seven-figure name NIL deal, securing her place in Lubbock for the future.

Texas Tech softball coach Gerry Glasco said Friday after the WCWS that the focus on NiJaree Canady NIL deal is 'insulting' to ...

A legal action known as the House Settlement is allowing thousands of former NCAA athletes to be paid for lost wages.

We gather here today to say goodbye to the Oklahoma softball dynasty, and hello to the NIL era. Because if Texas Tech just proved anything, it’s that you can buy a championship. Last summer, the ...

Texas Longhorns outfielder Kayden Henry (21) and the team hoist the national championship trophy after the 10-4 win over ...

OKLAHOMA CITY -- After pitching only one inning in the biggest game in Texas Tech softball history, pitcher NiJaree Canady ...