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The Southwestern Athletic Conference (SWAC) is launching a direct-to-consumer OTT platform called SWAC TV this August.

Find out what Southern football coach Terrence Graves and players said after being voted to finish in the SWAC West.

SWAC football is almost here. Learn what Southern football coach Terrence Graves and players said at the 2025 SWAC Media Day.

BIRMINGHAM, Ala.- The Southwestern Athletic Conference announced its 2025 SWAC Football Predicted Order of Finish on ...

The annual league-wide football family reunion or as many may recognize it as SWAC Media Day sounded the official alarm that ...

During SWAC Media Day, anonymous SWAC head coaches offered their thoughts on the conference race, potential dark horses, and which opposing player they would draft for their roster ...

Discover how SWAC TV's new streaming platform brings live and on-demand sports content from all 18 conference sports, ...

Jackson State is picked to win the SWAC East Division, and quarterback JaCobian Morgan is the preseason Offensive Player of ...

AAMU counts down the first season under head coach Sam Shade, talks buy into new culture, confidence in SWAC play this ...