In this interview, Pannaswami reflects on the structural and mindset barriers that often hold back SMEs, and how a new wave of second-generation entrepreneurs is reshaping brand building with a more ...

Executives from both companies highlighted the move as a response to a fundamental shift in consumer behavior, where AI ...

The mandate includes brand messaging, thought leadership, media engagement, and strategic outreach within India’s industrial ...

Karandikar, a marketing and advertising professional carries over two decades of experience across agencies like Ogilvy, ...

The Omnicom group and the IPG merger has now cleared 14 out of the 18 required regulatory hurdles. It is set to clear ...

Instagram plans to launch auto-scroll feature for posts. The trial has gained mixed reactions from the users regarding the ...

Perplexity-AI is a search and answer engine offering real-time responses to users in a conversational language. The pro ...

Mohanlal’s latest jewellery advertisement shows how a simple idea can stand out with the right performer. The veteran actor appears in a 110-second commercial.

While the overall box office declined marginally by 3% from ₹12,226 crore in 2023, it still marked the fourth year that the ...

A communications strategist with more than a decade of experience has launched 'The Native'. It is designed for founders, ...

HRX introduces bollywood actress Triptii Dimri as the new female brand ambassador. It was announced via ad campaign film ...

Ranjan will oversee the development and execution of Motorola’s brand strategy and integrated marketing communications across ...