One of Australia’s biggest marketing surveys broadcast dire landscape for Aussie marketers, with projected lags in strategy and AI fluency.

The not-for-profit industry association, Independent Media Agencies of Australia, has announced its inaugural Sound-Byte conference.

When we set out to launch the new A Minecraft Movie retail range, we knew one thing for sure: this wasn’t just another licensed product drop.

Droga5, the creatives-driven agency of media organisation Accenture Song, has won the highly sought-after Optus media account ...

Australia’s Connected TV (CTV) market might be smaller and younger in comparison to the US, but we’re fast heading in the ...

The internet advertising market in Australia grew 11.6 percent year-on-year in the first quarter of this year, reaching $4.2 ...

The Museum of Australian Democracy (MoAD) has teamed up with Independent creative agency Icon to launch a national campaign to fight fake news. The campaign includes the launch of Question of the Day, ...

Gen Z Australians are leveraging the power of generative AI in a variety of time-saving ways, but hold significant concerns for career prospects in an increasingly automated world. A new study ...

Baby care brands have long relied on sentimentality and functional overload when talking to parents. Communicado tried a different approach and found that clarity can be more powerful than cuteness.

Gen Z Australians are leveraging the power of generative AI in a variety of time-saving ways, but hold significant concerns for career prospects in an increasingly automated world. A new study ...

Domino’s Pizza Enterprises, operating in 12 global markets, faced a significant challenge in enhancing its customer relationship management (CRM). The company needed a solution that could deliver ...