Australia’s Connected TV (CTV) market might be smaller and younger in comparison to the US, but we’re fast heading in the ...

The national, not-for-profit industry association, Independent Media Agencies of Australia (IMAA), has announced its inaugural Sound-Byte conference. The Sydney event will be held at ARN’s North ...

Droga5, the creatives-driven agency of media organisation Accenture Song, has won the highly sought-after Optus media account ...

The internet advertising market in Australia grew 11.6 percent year-on-year in the first quarter of this year, reaching $4.2 ...

One of Australia’s biggest marketing surveys broadcast dire landscape for Aussie marketers, with projected lags in strategy and AI fluency.

Baby care brands have long relied on sentimentality and functional overload when talking to parents. Communicado tried a different approach and found that clarity can be more powerful than cuteness.

Jack Link’s, a leading American meat snack brand best known for its jerky, announces a new global partnership with YouTube sensation MrBeast. James Stephen “Jimmy” Donaldson, 27, known for his online ...

Gen Z Australians are leveraging the power of generative AI in a variety of time-saving ways, but hold significant concerns for career prospects in an increasingly automated world. A new study ...

Following a tender process in 2023, Sydney Metro appointed oOh!Media as its out of home advertising partner across the Sydney Metro City and Southwest network. Now, the advertising company has ...

Netflix has become the first global streaming platform to have its domestic audience independently measured and reported by Australian firm OzTAM. The move comes as Netflix, which started streaming in ...

The Museum of Australian Democracy (MoAD) has teamed up with Independent creative agency Icon to launch a national campaign to fight fake news. The campaign includes the launch of Question of the Day, ...