Several key trends are shaping mobile advertising partnerships, with the rise of AI impacting various aspects of the bidding process, particularly creative optimization. Many marketers are also ...

Rui Mateus was running an affiliate network. His team was buying traffic from publishers and sending it to agencies, but something was bothering him. “We didn’t have much control over that,” he ...

In the ever-evolving landscape of digital advertising, programmatic media buying has emerged as a cornerstone for brands ...

AI automation delivers 55% revenue boost for app marketers, processing 60+ market signals in real-time to transform campaign ...

Learn how to reach new users and drive results with browser ads. VEVE’s guide shows why browsers are the next big opportunity ...

After many years in mobile advertising, from media buying to demand side platforms (DSPs) and now leading a company focused on mobile OEM advertising, I have seen user acquisition (UA) move from ...

Ritwik is an app marketing specialist with over six years of experience in paid UA and ASO. He is currently an App Marketing ...

App Promotion Summit NYC has announced its 2025 agenda, featuring 30+ speakers across 20+ sessions. Taking place on September ...

Mobile apps bypass Apple's 30% fee with web payments. Case studies show up to 190% revenue increases using proven frameworks.

A strong sports advertising strategy aligns business objectives with the passions of athletes and fans. Marketers must stay ...

Search Engine Optimization (SEO) has dominated digital marketing strategies for two decades, but a fundamental shift is ...

Discover how celebrity partnerships slash acquisition costs, spark virality, and build lasting brand loyalty for apps.