This immersive game draws kids and families into a cinematic dragon-training quest just ahead of the highly anticipated live-action How to Train Your Dragon. The launch of How to Train Your Dragon ...

Featuring fan-favourite characters from hit property Monster High, the range launches in 2025 and additional product lines are already in development. Mattel and Playmobil have announced a multi ...

This month, Toy World spoke with a range of leading suppliers about the potential of the live-action movie and how they are embracing it in terms of licensing opportunities. In the standalone ...

Fans across the globe will meet the latest addition to Peppa Pig’s family in cinemas on May 30th, and a trailer has been released to help build anticipation. Hasbro announced Peppa Pig’s Peppa ...

Bluey is dominating the pre-school book charts with consistent top rankings including World Book Day 2025 best-seller, Bluey’s Little Book. Ladybird and BBC Studios have announced a domestic ...

Japanese IPs are dominating global pop culture, with anime-inspired fashion, gaming crossovers and streaming platforms driving demand for collectibles beyond traditional fandoms. Mighty Jaxx has ...

Jazwares has teamed up with Tokidoki for a colourful lineup of toys, plush, pet products, costumes and more. Jazwares has announced a multi-year collaboration with Tokidoki, the international ...

The FAO Schwarz pop-up featured products from apparel and accessories to toys, plush and stationery, and a special appearance from Paddington star, Emily Mortimer. On the day that Paddington in ...

Chinti & Parker’s Mr. Men Little Miss sustainable luxury knitwear collection is enriched with Digital Product Passports, reflecting its ongoing collaboration with technology provider Fabacus.

Ahead of the ‘summer of Superman’, Toy World’s Rachael Simpson-Jones sat down with Warner Bros. Discovery’s Philippe Roucoule, senior vice president of EMEA Consumer Products, to chat ...

Beep Boop targets six- to nine-year-olds with a unique blend of adventure, comedy and Tokyo-inspired exploration. Toikido, along with Custom Nuts, an animation studio led by Silas Hickey, and Lazy ...

Designed to spread the word about the new Disney Lorcana TCG Gateway and Set 6: Azurite Sea, Ravensburger has initiated targeted influencer outreach activities to inspire and engage consumers this ...