Creating a strong, recognisable brand is critical to business success. But a brand is more than just a logo or tagline. Indeed, effective branding requires cohesion – aligning every customer ...

Mobile phones have become an indispensable part of daily life in our modern digital age. From staying connected with loved ones to handling business on the go, these handheld devices have ...

Explore how the iconic Airbnb logo design evolved into the Bélo symbol, representing belonging and community. Learn about its history and impact. As the founder of a branding agency, I've worked on ...

Product thinking is emerging as a crucial skill for building great digital products in the modern landscape. With consumers demanding exceptional digital experiences, having a product-focused mindset ...

Web scraping is the process of automatically getting organised data from the web. It's also called web data extraction or scraping by many people. Businesses of all sizes rely on data to make ...

Non-governmental organisations (NGOs) play a vital role in society. They tackle complex humanitarian, environmental, and social issues on a global scale. But making a real impact requires more than ...

Tired of terrible logo design services? Get no-nonsense, practical advice for your small business. Learn how to spot quality, avoid clip art catastrophes, and invest wisely in a logo representing your ...

In this article, we’ll consider the role of data-driven design in eCommerce. What does this term mean? Learn more on the Inkbot Design Blog. Data. It surrounds us and powers various eCommerce ...

Design elements and principles are essential for creating visually appealing and impactful designs. Learn more on the Inkbot Design blog. Great design is unforgettable. It draws you in, engages you, ...

Explore the evolution and history of the Visa logo design. Learn how to create an iconic logo for your brand with insights from branding experts. I've spent more time analysing brand logos than I'd ...

Enter a realm where generative AI is transforming the creative sector. From crafting captivating artworks to composing enchanting melodies, this innovative technology redefines traditional creativity, ...

Several brand equity models have been developed to understand and measure brand equity. Two popular models are Aaker's and Keller's. Brand equity, a critical marketing concept, is the commercial value ...