Abstract: Virtual reality (VR) is predicted to create a paradigm shift in education and training, but there is little empirical evidence of its educational value.The main objectives of this study were ...

The world is changing for knowledge workers everywhere, and they find themselves caught in a techno-paradox. On one hand, powerful new technologies—large language models (LLMs), streamlined workflows, ...

As we all know, the human brain is the control room of the body. It is capable of processing and interpreting all of the sensory information we are bombarded with every day. Much of this information ...

There is something immediate and emotional about good design. Living and working in a place where design is intentional and done with the users in mind, has shown positive, psychological benefits. It ...

Imagine standing in front of a magnificent painting, feeling a surge of emotions that transcend words. Or listening to a piece of music that sends shivers down your spine, with each note resonating ...

The core challenge for human behavior research is to try and make an exact science out of something that is by definition inexact, namely human emotion, and more specifically, how people display ...

Listen to the article iThis is an audio narration of the article, made using Generative AI technology. Please note that occasional mispronunciations may occur. Think about reaching for an object. It ...

Over the past decade, the use of neuroscience tools in market research has progressed from a “nice to have” add-on, to an essential part of any consumer research study. As we have detailed before on ...

Have you ever wondered why some days you can clearly remember locking your front door in the morning while heading off to work, while other days you can’t recall at all? Chances are, you’ve ...

Discover the top 5 online survey tools tailored for insightful data collection. This comprehensive guide compares features, usability, and pricing to help you choose the best platform for your ...

Meditation reshapes the brain by increasing gray matter density in regions responsible for memory and emotional regulation. It enhances neuroplasticity, reduces amygdala activity linked to stress, and ...

Attribution Theory, a fundamental concept in social psychology, explains how individuals interpret the causes of behavior and events. First proposed by Fritz Heider in the 1950s and expanded by ...