Publicis Groupe Middle East appointed you as Head of Sport and Commercial Investment MENA. In this newly created role, you will lead the Groupe’s commercial investment and sports marketing initiatives ...

The world of influencer marketing is experiencing a fascinating transformation with the rise of virtual influencers. These computer-generated characters, presented as real individuals, are quickly ...

Bassel Kakish, Group CEO for Publicis Groupe Middle East & Turkey, explains the Power of One model and how, with the creation of Studio M, it brings all of the Groupe's capabilities together under a ...

The UAE’s Strategic Alignment with ESG Goals. ESG principles now define the UAE’s national framework. Under its Net Zero 2050 Strategic Initiative — the MENA region’s first net-zero pledge — the ...

VOX Cinemas, the cinema arm of Majid Al Futtaim, has announced a path-breaking collaboration with Academy Award-winning composer Hans Zimmer. The collaboration will see Hans Zimmer compose an ...

The ticketing industry is undergoing a digital revolution, and nowhere is this more evident than in the marketing strategies powering today’s live events.

Today, success on social media isn’t about how many people saw your post but it’s rather about how they felt about it. This is where sentiment analysis, social listening, and qualitative insights ...

Aiming to change the perceived narrative of purpose-driven brands beyond granola crunching, tree-hugging, and mindfulness, POP Communications has launched Earthling & Co.

The key audio measurement metrics. First things first – what are audio measurement metrics? There will be a familiar comfort to digital audio measurement, as the metrics are very similar to digital ...

CNTXT AI, the UAE-based Data and AI company, today announced the launch of Munsit — a next-generation Arabic speech-to-text model that outperforms every global model on Arabic, including those from ...

Omnicom has won the global account for both media and creative for Mercedes-Benz following a six-month competitive pitch against Publicis Groupe.

The report, based on responses from over 15,000 consumers across nine countries presents a nuanced global picture – while spending is resilient in Saudi Arabia, UAE, and China, it contrasts starkly ...