A Today at Apple session with the makers of Apple TV+ hit "Severance" was capped by a surprise visit from Tim Cook and Brad Pitt, as Apple's "F1" promotion tour continues to ramp up.

Apple CEO Tim Cook and actor Brad Pitt took the stage to promote the upcoming Apple Original Film F1 The Movie.

Apple CEO Tim Cook says Apple TV+ isn't about selling more iPhones, pushing back on a common assumption about the streamer’s goal.

Apple TV+ might have found its golden goose. The streamer has already established itself as one of the sources of high-quality entertainment, but it's not always that it bets on original ideas like ...

Apple's 'F1' movie has given the company its first legit blockbuster, with reports indicating the film earned nearly $300 ...

With its AI offering expected to be a huge driver of sales, 24/7 Wall St. projects significant upside for Apple stock through ...

If you have an iPhone, you can watch a special version of the "F1" trailer in the AppleTV app that activates the phone's ...

Emmys Predictions in Every Category include "Severance," "The Studio," "Adolescence," "Hacks," "The Bear," "Abbott Elementary ...

Apple's F1-inspired film went full-throttle this weekend at the box office, raking in $55 million domestically and $88 ...

At Sun Valley 2024, Warner Bros. Discovery CEO David Zaslav predicted a surge of media M&A and said he didn’t care who became ...

Brad Pitt and Tim Cook at a ‘Severance’ cast at a special event at Apple Fifth Avenue on June 15, 2025.