As Netflix gears up for a new Kuromi-centered show, Sanrio explains its shift in mascots to embrace the scary-cute trend.

Sanrio has had many amazing and kawaii collaborations over the past several years, but these 10 crossovers need to happen ...

The new physical editions of Hello Kitty Island Adventure will release on August 29th in North America, Europe, and Asia. For ...

Emokyun Switch 2 Carrying Case | $34.99 $29.74 at Amazon Save $5 - This Switch 2 case is perfect for any My Melody and Kuromi ...

Sanrio announced it will sell seven new pieces of Chococat merchandise in Japan, and most of the items involve new pouches ...

Sanrio’s world-weary character stars in a new Netflix series. By Tejal Rao In “Gudetama: An Eggcellent Adventure,” a new live-action and animated series on Netflix, an ambitious television ...

A new CEO is steering a company that's seen years of slumping revenues and whose home market of Japan has an aging population. But "don't count out Hello Kitty," says an author of a book about Sanrio.

And while Sanrio’s declining fortunes at the turn of the 2010s sparked fears that Hello Kitty’s cultural relevance was fading, the company’s share price has rocketed in the last two years ...

On its opening weekend, Gudetama Cafe in Buena Park drew customers who waited as long as 12 to 16 hours to enter the restaurant based on Sanrio's lazy-egg character.

Image: Nintendo / Sanrio / 2021 Arriving originally as part of update 1.9.0, support for the hot-ticket Sanrio amiibo cards in Animal Crossing: New Horizons felt like Toy Day all over again for ...

And while Sanrio’s declining fortunes at the turn of the 2010s sparked fears that Hello Kitty’s cultural relevance was fading, the company’s share price has rocketed in the last two years ...