As part of an expanded deal, Acxiom, which is provides data and technology infrastructure to Interpublic Group of Companies ...

New analysis reveals Amazon Ads are 25% more effective than their media weight at driving box office resultsCANNES, France, June 16, 2025 ( ...

Samba TV, a specialist in AI-driven media intelligence, and Amazon Ads have unveiled a study that shows how outcome-based ...

SAN FRANCISCO—Samba TV said it has acquired Semasio, a contextual targeting and audience data-solutions provider that will strengthen the company’s ability to deliver privacy-first targeting across ...

TV adtech firm Samba TV filed an S-1 for an initial public offering. Samba is among other firms trying to challenge Nielsen over how TV ratings are measured. Here are six takeaways from its S-1.

Samba TV released its second annual State of Diversity on TV report, which delves into the current state of representation on screen — and what they found was rather disappointing for those ...

Samba also pointed to Prime Video’s Beast Games as a top example of “destination programming,” which is shows that people ...

SAN FRANCISCO, May 01, 2024 (GLOBE NEWSWIRE) -- Samba TV, the market leader in next-generation TV data and measurement, is debuting new capabilities at Newfronts today for Samba AI™, the company ...

SAN FRANCISCO, Jan. 13, 2023 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, and MiQ, the leading global programmatic media ...