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AWAKE & Paris Saint-Germain Unveil Cross-Cultural "Mitad Del Mundo" Capsule
The capsule pays homage to the shared Ecuadorian roots of AWAKE NY founder Angelo Baque and PSG player Willian Pacho.
PSG’s strategic ‘Paris’ branding is a masterstroke – but do they have star power to break the U.S.?
The French club has links with the NFL and Air Jordan and a store on Fifth Avenue - but experts say they have a way to go to ...