The third thing we see a lot is that the price of a product was actually lower a month or so ago, before the Prime Day sales began. The price gets hiked up for a while and then drops. This again makes it look like a good saving but often the dropped price is actually more than it was a month ago.

Take $150 off the latest version of the MacBook Air, the Apple 2025 MacBook Air 13-inch Laptop with M4 chip. The Beats Solo 4 are currently 35% off, while the older model, the Solo 3, is currently a whopping 43% off.

Our deals editors found the best Prime Day iPad deals available before the official start of Amazon Prime Day. Get the details here.