The rise of functional beverages promises more than just hydration, as more consumers look for drinks that do more than quench thirst. In 2024, clean ... Read moreThe post The ...

Coca-Cola is bringing back its fan-favorite Diet Cherry Coke, five years after quietly pulling it from shelves. The relaunch ...

Foodtech VC activity slowed significantly in Q1, with $1.4bn invested across 202 deals, a drop of 49.6% in capital and 15.1% ...

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Was Game Fuel Citrus Cherry supposed to come back to shelves? Back in August 2024, our own Tyler Bowers reported that ...

EDO Ad EnGage's analysis of engagement metrics across all streaming/linear TV campaigns found Dr Pepper was nearly 2x more effective (198%) than the average soda TV advertiser. Newcomer Poppi was 54% ...

Celebrity-favorite soda brand Poppi recently made a major announcement — and it's not a new flavor! The gut healthy prebiotic ...