Poppi, a prebiotic soda that will soon be acquired by Pepsi, got its start on "Shark Tank." PepsiCo announced on Monday that it has entered into an agreement to purchase Poppi for $1.95 billion,

Monday it will pay about $1.7 billion for a soft-drink company that built up a social-media following after being featured on “Shark Tank,” as the beverage giant works to appeal to millennials and Gen Z with healthier offerings.

PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, even in highly competitive spaces.