Name, image, and likeness advertising and marketing campaigns encompass a diverse range of goods and services. None is more ...

ESPN college basketball analyst Jay Bilas — one of the loudest critics of the NCAA and the highest-profile celebrity who long ...

Ja’Kobi Gillespie says he’s owed thousands after his transfer to Tennessee, and now he’s taking Blueprint Sports to court.

Mid-major softball coaches are calling out tampering and NIL abuse, warning it’s hurting the heart of the sport. Here’s ...

Star freshman QB Julian “JuJu” Lewis spoke to USA Today about NIL, family values, and why Colorado fans should trust his ...

Starting July 1, athletic departments will be able to compensate athletes directly from their revenues. Here's how the ...

We’re entering a new era of college football where colleges will now be able to pay players directly. And we’re looking at ...

Amid growing frustrations over NIL in college sports, SEC Commissioner Greg Sankey kept it simple: schools are asking for ...

I guess it would just be the same as the way things used to work,” an athletic director said. "We'd be right back where we ...

The College Sports Commission is designed to regulate the NIL market but won’t have subpoena power to control rogue boosters.

Not long after the Texas Tech softball team concluded one of the most successful runs in program history, head coach Gerry Glasco met with the media to reflect ...

Texas is at the forefront as revenue-sharing and NIL deals transform college sports, creating new financial divides among top ...