Its average selling price is all over the place, the Formula One sponsorship can be a bit head-scratching in terms of brand ...

The French luxury house will design off-field outfits for the men’s and women’s soccer teams, as well as the men’s basketball ...

Louis Vuitton have agreed a multi-year partnership to be the off-field outfitters for Real Madrid's soccer and basketball ...

Rather than signing many low-value agreements, F1 negotiates fewer, more lucrative deals. With 10 teams and 23 races, the sport averaged about $6 million per deal in 2024. By contrast, the NFL’s ...

Formula 1's sponsorship revenue hits $2.04 billion in 2024, positioning it just behind the NFL as it continues to gain ...

The multi-year partnership includes exclusive tailored suits, ready-to-wear garments, accessories and bespoke luggage ...

The world of Formula 1 isn’t just about speed. Meet the stylish, successful wives and girlfriends of F1 drivers, including ...

Lando Norris wins the Monaco GP as Louis Vuitton unveils its signature Trophy Trunk. A true fusion of speed and luxury.

Formula 1’s transformation from a European-centric motorsport into a global entertainment powerhouse has yielded another ...

If you thought Formula 1 fashion was good before, today's news is proof that the pinnacle of motorsport's sartorial endeavors are only just getting started. Nearly four years after Louis Vuitton ...

Cadillac City Paris leans into the brand’s heritage of innovation and fashion to reintroduce itself to Europe as an EV brand.

Formula One WAGs are setting trends in sporting style. From Alexandra Saint Mleux to Kika Gomes these are the girls winning ...