Its average selling price is all over the place, the Formula One sponsorship can be a bit head-scratching in terms of brand ...

The French luxury house will design off-field outfits for the men’s and women’s soccer teams, as well as the men’s basketball ...

Louis Vuitton has partnered with Real Madrid to design exclusive formal and travel wear collections for the club’s football ...

“One thing that stands out here in Montreal is the fans,” says Naomi Schiff, F1 analyst and ambassador, speaking from the ...

There are partnerships that make commercial sense. And then there are those that feel predestined - inevitable unions of legacy, prestige and relentless pursuit of excellence. The newly minted ...

Louis Vuitton have agreed a multi-year partnership to be the off-field outfitters for Real Madrid's soccer and basketball ...

Rather than signing many low-value agreements, F1 negotiates fewer, more lucrative deals. With 10 teams and 23 races, the sport averaged about $6 million per deal in 2024. By contrast, the NFL’s ...

While a few seasons ago, the rise of a softer and perhaps more feminine image for menswear was clearly visible, there are now ...

Cadillac City Paris leans into the brand’s heritage of innovation and fashion to reintroduce itself to Europe as an EV brand.

Lisa was first spotted with Frédéric Arnault in November 2022, when he attended a BLACKPINK concert. Arnault is the son of ...

We try to decode the evolution of F1, exploring all the factors contributing to the rising popularity of the glamorous sport.

Since the dawn of time, fashion lovers have been searching for ways to keep their breezy summer outfits from wrinkling without having to drag around a personal steamer. Taylor Swift doesn't have an ...