JioStar Entertainment’s CTV Playbook shows that 66% of households have a single connected device in the home, making CTV a ...

We recorded 6.4 billion hours of watch time, a 49% increase in CTV and a 29% year-on-year growth overall’, shares Kevin Vaz ...

JioStar Entertainment has launched its first-ever Connected TV (CTV) Playbook, a data-rich guide fo-cused on the streaming ...

CEO highlights focus on marquee entertainment properties, hybrid AVOD-SVOD strategy, and deeper CTV penetration as key growth ...

Developed in collaboration with Ipsos, the Playbook blends platform analytics with third-party validation to present an end-to-end view of the CTV opportunity in India.

As Kyunki Saas Bhi Kabhi Bahu Thi gears up for its reboot, Sumanta Bose, Head of Cluster, Entertainment, JioStar, talks about ...

Shubman Gill seemed under pressure during Day 4 of the third Test against England and was notably unsettled at the crease, ...

Raj Nayak, the former Viacom18 COO, has launched House of IP, an events and entertainment studio aimed at building ...

Now you see why JioHotstar enlisted a line-up of popular Indian influencers to amplify its Wimbledon 2025 campaign.

MUMBAI: When COLORS launched in 2008, the canvas of Indian television exploded with disruptive storytelling that shattered ...

When COLORS launched in 2008, the canvas of Indian television exploded with disruptive storytelling that shattered ...

Netflix has set Korean series 'Variety,' starring Son Ye-jin ('Crash Landing on You') and Jo Yu-ri ('Squid Game' Seasons 2, 3 ...