The AI firm is facing a legal battle with two of Hollywood's biggest giants. They describe what Midjourney is doing as plagiarism, by creating "innumerable" copies of their famous characters without permission.

"Piracy is piracy," says Disney's chief legal officer, as the studios aim to show that tools allowing personalized AI slop creations of characters like Darth Vader or Shrek run afoul of their IP.

Disney and Universal are suing AI photo generation company Midjourney, marking the first major legal showdown between Hollywood studios and an artificial intelligence company.