News

Hailey Bieber's Rhode Earned $20 Million in Media Exposure After E.l.f. Beauty Acquired the Brand for $1 Billion
The acquisition of Hailey Bieber's brand, Rhode, by E.l.f. Beauty drove $20 million in media impact value for the brand ...
The Edge Singapore10h
Hailey Bieber’s ‘Glazed Donut’ is a US$1 billion treat for Elf
Celebrity beauty is back. Elf Beauty has agreed to buy Hailey Bieber’s Rhode, with its trademark look of glossy, dewy skin, ...