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Bud Light dropped from the ninth most popular beer last year to 15th, falling behind brands like Pabst Blue Ribbon, Miller, Miller High Life and Coors, according to a July YouGov survey.

Move over spring, summer is (almost) officially upon us, which means one thing and one thing only: It’s concert season baby.

Bud Light is trying to revive its slumping brand with a new marketing campaign aimed at – appropriately – overcoming adversity. The struggling beer brand unveiled a new ad following its Dylan ...

Bud Light's most recent tweet that "the best beer is an open beer" sparked scathing reaction from users agreeing, though only if it's "any beer other than Bud Light." Primary Menu Sections.

Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago. It ...

Bud Light’s dramatic falloff in sales will end its two-decades plus reign as the nation’s top-selling beer in August, according to sources.

Bud Light sales remain flat more than year after the brand faced a conservative boycott from consumers angered over its teaming up with influencer Dylan Mulvaney.. AB InBev, which owns Budweiser ...

For years, Bud Light leaned on jokey ad campaigns and its designation as a light beer to push sales. But recently, interest in beer has faltered, and beer brands have had to rethink their ...

And boycotts against brands like Bud Light are easy to take part in because the beer has so many competitors, Pruitt said. “It's not like there are no substitutes for this product,” he said.

Sales of Anheuser-Busch's beleaguered Bud Light brand are down 29.9% on an annual basis while competitors continue to gain ground following last year's boycott.