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General Mills, which entered the pet food category in 2018 with its $8 billion acquisition of Blue Buffalo, is also bringing European brand Edgard & Cooper to U.S. PetSmart stores in July.
That’s a $3 billion category. Also, last year’s European acquisition Edgard & Cooper will have a limited launch in the U.S.
General Mills, which entered the pet food category in 2018 with its $8 billion acquisition of Blue Buffalo, is also bringing European brand Edgard & Cooper to U.S. PetSmart stores in July.