The Brenham-based ice cream brand has vowed to eliminate the use of certain artificial ingredients in its sweets.

Blue Bell is joining a national pledge to remove certified artificial colors — see which fan-favorite flavors already qualify.

Blue Bell is joining a wave of ice cream makers that are swearing off certified artificial colors in their products.

According to sharp-eyed shoppers, Blue Bell has officially brought back the iconic Homemade in the Shade flavor to stores, ...

One of these Blue Bell flavors that fans have been pining over for 14 years—yes, over a decade—is the simple yet delicious ...