Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first ...

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP ...

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...

The partnership aligns with Mattel’s strategic shift under CEO Ynon Kreiz, a former entertainment executive who has ...

Mattel (MAT) is teaming up with OpenAI to integrate the latter's artificial intelligence tools into its toys. The Toy Book editor in chief and The Toy Insider senior editor James Zahn speaks with ...

She-Ra, Princess of Power, is getting her first-ever Barbie doll in celebration of her 40th year of fighting evil and saving ...

Barbie's going AI. Mattel, the company behind Barbie and Hot Wheels, is teaming up with OpenAI to build AI-powered toys.

OpenAI, the company behind ChatGPT, has partnered with toy maker Mattel, which owns popular IPs like Barbie and Hot Wheels.

Barbie-maker Mattel is partnering with OpenAI to develop generative AI-powered toys and games, as the new technology disrupts a wide range of industries, Mattel announced Thursday.

Mattel — a world-renowned manufacturer of toys, including Barbie dolls — has signed an agreement with OpenAI to integrate ...

Mattel has teamed up with OpenAI to develop AI-integrated toys, set to launch later this year. This initiative focuses on ...

Mattel, the company behind beloved toys like Barbie, is partnering with OpenAI to bring AI to the toy aisle before the end of ...