Ahead of the F1 movie debut, Hot Wheels unveils a limited-edition 1:64 scale replica of Brad Pitt’s APXGP car complete with racing livery, Pirelli tires, and cinematic ...

Ahead of the F1 movie debut, Hot Wheels unveils a limited-edition 1:64 scale replica of Brad Pitt’s APXGP car complete with ...

Apart from China, Mattel imports products such as Barbie dolls and Hot Wheels toys from Indonesia, Malaysia and Thailand, ...

The exec said the success of “Barbie” is also serving as “the blueprint” for Mattel’s next big theatrical release, “Masters ...

Hey kids! Ready to evoke the rich tapestry of the human experience with your favorite toys by harnessing the power of AI?

After Mattel and OpenAI announced a partnership that would result in an AI product marketed to kids, a consumer rights advocacy group is warning that the collaboration may endanger children.

The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s technology to “bring the magic of AI to ...

Mattel and OpenAI announced a partnership that would bring artificial intelligence to a new line of the toymaker’s products ...

In 2015, Mattel worked with startup ToyTalk on a doll known as Hello Barbie. The doll connected to the internet through Wi-Fi ...

Mattel recently announced a new partnership with OpenAI, anticipating a major infusion of AI and chatbot services into its upcoming products. The world's second-largest toy maker ...

The joint effort between the toy company and major player in artificial intelligence shows how AI is permeating every part of life, including playtime.

AI-powered toys are about to become a huge deal. OpenAI and Mattel just teamed up to bring their technology into some of the ...