The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s technology to “bring the magic of AI to age-appropriate play experiences with an emphasis on innovation, privacy, ...

To get the sleep sack on and off, use the snaps at the shoulders and the two-way zipper. The versatile zipper also makes ...

Putting AI in a Barbie, however, is not solving a particular problem. None of this means that I’m allergic to the concept of tech-centric toys for kids. Quite the opposite, in fact. Ahead of the ...

Wayfair Pool noodles, rafts, and other swim toys are great, but can easily make a mess of the backyard. This poolside storage organizer has two shelves, a roomy interior, and hooks for hanging ...

Why is this work relevant for Creative Effectiveness? CarBravo is new to the hyper-competitive used-car market and up against major players who outspend us 10:1. Our brand can't compete on budget, so ...

Mattel and OpenAI have a new partnership that will see the toy maker integrate OpenAI’s products into its design process and power new toys. And Xbox announces a new partnership with AMD that will see ...

Mattel has announced a partnership with artificial intelligence company OpenAI to co-develop generative AI-powered toys and games. The US-based toymaker, known for its iconic brand portfolio including ...