Lil Baby helps launch Axe’s new Fine Fragrance Collection and shares why it’s ‘the new G.O.A.T.’ of scents in a new TV spot.

That said, AXE’s latest fragrance launch is rivaling all of those. Today, Feb. 23, AXE debuts its new Fine Fragrance collection in partnership with some of the world’s top perfumers, including ...

The scents were crafted by some of the world’s top perfumers, like Givaudan, Firmenich and Ann Gottlieb. The luxury market has become of great interest to Gen Z and Millennial consumers, accounting ...

The aggressive fragrance of Axe products (“Anarchy For Him” included) is instantly recognizable to anyone who’s ever been to a high school gym class, and it’s not necessarily one a woman ...

Axe No. 5, the lime-green-colored perfume, was released with a whopping $400 price tag on Monday, but that didn't keep it stocked long. It's not uncommon for MSCHF to push the boundaries on what's ...

With its notes of high school locker room and hints of hair gel, Axe body spray is becoming a man. When the pungent perfume debuted in the US 18 years ago, legions of teen boys bought the spritz ...

In a blind scent test conducted by AXE last October, 74 per cent of a group of 220 men aged 16-34 said they preferred AXE Black Vanilla to Tom Ford Tobacco Vanille.

The AXE Fine Fragrance Collection is available in the traditional body spray can, as well as deodorant sticks and shower gel formats. Price ranges from $5.97-$7.98 RRP and is available to purchase ...

AXE, a household brand known for introducing the coolest and hippest fragrances, just dropped its sweetest variants to date – ...

AXE contracted Senior Vice President perfumer Jean-Marc Chaillan and senior perfumer Loc Gong of the fragrance house IFF to help create the delicious scent. "It's creamy…very good," Chaillan ...

Lil Baby’s love of Axe fragrance is no secret. The rapper, who includes the brand’s items on his tour rider, recently teamed up with the brand for a commercial and some co-branded, limited ...

Top perfumers helped develop the five new scents. ... Turns out more than 70% of men prefer AXE’s new fine fragrances over Chanel, according to a blind scent test. Ellie Conley.