Three upstart media-measurement companies — Comscore, iSpot and VideoAmp — are ready for primetime, and all other parts of ...

For long, it was alleged that the government wanted BARC to be the only agency involved in audience measurement. Through the proposed amendments, the I&B ministry is seeking to change the narrative.

The tech world moves fast, and not every innovation gets the victory lap it may deserve. For every successful product out in ...

Nielsen, a specialist in audience measurement, data, and analytics, and the Danish broadcasters (TV 2 Danmark, DR, Viaplay ...

The proposed changes also include amending Clause 1.4 to prevent rating agencies from offering consultancy or advisory ...

Ministry of Information & Broadcasting has proposed an amendment to the TV rating agencies guidelines to welcome OTT players ...

Information & Broadcasting Ministry proposes amendments to TV rating guidelines in India, seeking stakeholder feedback for ...

“TelevisaUnivision’s deep connection with the Hispanic audience and culture, along with a growing content portfolio, makes them an ideal partner in today’s convergent TV landscape,” said Kevin Krim, ...

Developed with Lumen Research, the launch expands DV Authentic Attention measurement from web and CTV to social platforms for ...

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s short-term and long-term goals.

This real-time feedback loop has never existed before. Traditional audience measurement tools provide data too slowly to influence current events. Strategic Implications for Event Professionals ...