Here are 10 candidates, five men and five women, who are most likely to hoist the BNP Paribas Open trophy on championship ...

Aryna Sabalenka, Coco Gauff, and Naomi Osaka made their presence and voices more valuable than logos and fonts in WTA rebrand ...

Coco Gauff’s career reaches new heights as she joins an elite circle of legends like Roger Federer. Discover how the tennis ...

"There have been periods of my career where it felt like if I didn’t win one, then I hadn’t done enough, and I didn’t live up to my potential in all of that." These were Madison Keys’ words after she ...

Athletes who truly embody Rolex’s core values of precision and excellence are rare. The post Days After Featuring in Rolex’s ...

Alexander Zverev, Carlos Alcaraz, Aryna Sabalenka, and Iga Swiatek headline the event ...

Honoring the WTA's history, the brand now redefines the WTA's mission in order to shape its future. With the call to Rally ...

Iga Swiatek reveals her coach’s focus on defensive mastery amid a tactical overhaul. Discover how the World No. 1 is ...

The WTA has a new logo and player-focused ad campaign rolling out across its digital channels today. The WTA today revealed a ...

With a fresh visual identity and a call to Rally the World, the WTA has redefined its mission to inspire, engage and elevate women’s tennis.

As the WTA launches a new era, its biggest stars are proving that success is never static. From forehand fixes to serve ...