Apple's rainbow-striped "bitten apple" logo, designed by graphic designer Rob Janoff, debuted in 1977. The logo was released for the Apple II computer, which was the first PC with a color display.

The Apple logo has a bite taken out of it to make sure it looks like an Apple from far away, and not a cherry, he said. This awareness of legibility is one of the reasons why the logo has become so ...

Instead, he said that the colors referred to the color screen capabilities of the Apple II computer. The colorful logo remained Apple’s identity for two decades until Jobs returned to the ...

The history of Apple logo is very unique. When Steve Jobs coined the name of his company, he was in talks with Steve Wozniak about the name. ... ‘It’s a computer company, ...

Apple has released a new ad in Japan that features MacBooks or MacBook-esque laptops that appear in popular anime. It’s a cool way to show how pervasive Apple’s iconic laptop design has become.

Those new to the cult of Mac may not realize it, but there once was a time when that iconic logo that shines from the top of Apple notebooks used to be positioned, well, upside down. Anyone gazing ...

It was perhaps one of the most baffling and frustrating design choices Apple ever made: the upside down Apple logo. For those of you who haven't been using Macs long enough to remember this, the ...

And Apple may have bigger plans for this logo tech than just laptops. The patent states that the technology can be used on a laptop, but also “a computer monitor containing an embedded computer ...