Tim Cook insists Apple Intelligence is convincing people to upgrade — even if the features are underwhelming so far.

The company’s overall sales and profits were boosted by stronger-than-expected sales of iPads and Macs, where new chips helped persuade customers to upgrade.

Apple revealed quarterly results that slightly exceeded Wall Street expectations, but iPhone sales were flat on the previous year as the company battles rising competition from local device makers in ...

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Apple reported its Q1 2025 earnings after the bell Thursday, beating on expectations, but falling short on iPhone sales.

Apple beat Wall Street's quarterly profit estimates on Thursday, but iPhone sales and China revenue for the holiday quarter ...

New Apple Intelligence features are coming soon in iOS 18.4, here are seven features and changes to expect in the next big iPhone update.

Apple first released AirTags in 2021, and has yet to refresh the tracking device. That might change this year. According to ...

Apple's earnings call is today at 5 pm ET. AAPL stock heads into the report down 4% YTD. Analysts are focused on services and ...

Apple is set to report fiscal first-quarter results after the closing bell Thursday, with analysts watching for signs the ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...