The American Conference dumps Athletic from long-held name, announces new eagle mascot with rebranding ahead of 2025-26 school year.

Donald Trump’s social media posts calling for the Washington Commanders and Cleveland Guardians to revert to their old names ...

Now, "The American" is the official name of the 14-team conference, and its rebrand is represented by a beefed-up generic ...

The non-autonomy conference that has served as USF’s home the last dozen years evidently is trying to broaden itself by shortening its name. As part of a sprawling re-branding effort, the league ...