The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

On Monday, the league formerly known as the American Athletic Conference rebranded itself as, The American Conference ...

President Donald Trump’s social media posts about the NFL’s Washington Commanders and Major League Baseball’s Cleveland ...

Now, "The American" is the official name of the 14-team conference, and its rebrand is represented by a beefed-up generic ...

The American Conference dumps Athletic from long-held name, announces new eagle mascot with rebranding ahead of 2025-26 school year.

The non-autonomy conference that has served as USF’s home the last dozen years evidently is trying to broaden itself by shortening its name. As part of a sprawling re-branding effort, the league ...