L ove it or hate it, Amazon Prime is here to stay for yet another racing weekend, and its rise is impossible to ignore.

NASCAR is fine with the drop in older viewers, because the numbers also show a massive 32% increase in viewers in the coveted ...

NASCAR fans have grown accustomed to seeing speed, throttle and braking on broadcasts for years. There has been one measurement, though, that has eluded networks and viewers for years.

Prime Video users will have an added advantage with the Burn Barn tool, offering a different perspective on competition ...

NASCAR fans have seen the sport's demographic shift in viewership on Amazon Prime Video as a 'big win' despite losing its older watchers in double digits.

NASCAR's Michigan race hits season-low viewership on Prime, but gains among younger fans hint at long-term streaming ...

NASCAR’s viewership demographics have shifted since the Charlotte race following the broadcast transition from Fox to Prime Video.

Sunday's race at Nashville was just the second Amazon Prime broadcast ever, yet its telecasts are already significantly ...

Chase Elliott had high praise for the job Amazon Prime Video has done broadcasting its set of NASCAR Cup Series races after ...