Boss Allan Leighton slashed the cost of 1,500 items by as much as 45 per cent. He said he planned to 'continue to invest in ...

When Allan Leighton returned to Asda last November after a 24-year absence, the business was in a very different state to how ...

Asda's new chairman, Allan Leighton, has vowed to make the struggling chain "incredibly competitive again" - with 4p slashed ...

Asda has announced a major investment in pricing in a bid to win back customers, with its supermarket rivals preparing for a ...

Shoppers are set to be big winners as Asda signalled a new price war as its new top boss promised to revive the ailing chain ...

The operator of 580 supermarkets, nearly 500 convenience stores, and around 770 gas stations across the U.K., Asda recently ...

If there's anyone who understands Asda it's arguably former chief executive and current chair Allan Leighton. But times have ...

Leighton, who was parachuted in in November, having become a legendary figure at Asda during the 1990s alongside Archie ...

Asda attributed the growth to better gross margins, especially in the non-food sector, showcasing the strength of its George ...

In the latest attempt by Britain's third-largest supermarket to win back shoppers, new boss Allan Leighton cut the prices of staples such as Clover butter and Cathedral City cheese. He said he ...