WPP taps Baiju Shah to steer AKQA into its next chapter, with the new CEO pledging to blend AI and creativity without losing ...

WPP announced the appointment of Baiju Shah as the new Global CEO of AKQA, WPP's design and innovation company. Shah joins ...

A fierce row has broken out between media giant WPP and one of its former rising stars after he launched an extraordinary ...

Baiju Shah has been named the new Global CEO of AKQA, WPP’s design and innovation company. Coming from Accenture Song, he ...

The founder and former chief exec of AKQA is focused on building his latest venture, Studio.One, for the AI era without ...

To do that, AKQA says it used an existing recurrent neural network architecture, feeding it data about 400 sports, which were then used to generate sports concepts and rules. Many of those ideas ...

AKQA is a global, 2,000+ person digital agency that specializes in creating digital services and products. Yet that is where the similarity begins and ends with other digital ad agencies.

AKQA says it didn’t stop at just the rules of the game–it used AI to help generate the game’s logo and even its chant. I can’t help but see the work of a proud parent, pointing at a child ...

The digital marketing agency AKQA had a problem. With 900 employees scattered across the globe, to say nothing about the clients, collaboration could be a problem. Document revisions and ...

Marketing executives love to talk about how data, wearable technology, and people's growing interest in quantifying their health (like counting how many steps they've taken or how much sleep they ...

Your phone rings. On the line is a woman called Joanna Dark with a message. The job is done, she says, check your email. In your email box is a picture of a corpse, identified as someone you know ...