In uncertain times, founders must be bold and adaptable in how they position and promote their brands, given tightened ...

Haley Pavone shares how she turned her idea for convertible heels to an eight figure business through word of mouth and ...

Discover how Raffles and Fairmont are reimagining luxury hospitality by blending heritage with innovation, led by Claudia Kozma Kaplan.

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

Because one aspect of a marketing plan affects all of the others, coordinating your activities is critical to eliminating interference and maximizing your profits. A marketing strategy looks at ...